Backcountry Zero launched it's new ambassador program this week.
From endurance mountaineers to paragliders, mountain bikers to skiers, Backcountry Zero Ambassadors embody the spirit of adventure and are committed to being agents of positive change for the Jackson Hole community and the backcountry community at large.
The program launched with 6 prominent athletes and plans to expand over the next year to include additional sport disciplines. Current members of the Ambassador Program include:
- Crystal Wright - skier
- Andrew Whiteford – mountain biker and skier
- Cade Palmer - paraglider
- Ryan Burke – endurance mountaineer
- Jenny Wolfrom – mountain biker
- Crista Valentino - mountaineer
As brand representatives, Backcountry Zero Ambassadors will work to increase awareness of the Backcountry Zero mission, to create relevant and engaging content for online followers, to increase participation at events and programs, and most importantly to improve community dialogue about backcountry risk and safety. They will also work to inspire other athletes they come into contact with in their respective fields to join the Backcountry Zero community.
“We couldn’t be more excited to have these athletes join our team. Our ambassadors are outstanding athletes and amazing human beings who share the same philosophy, core values and dedication we do to the goals and mission of Backcountry Zero. They have a passion for our community, backcountry adventure and a demonstrated commitment to safety, training and user ethics,” said Amy Golightly, Associate Director of Teton County Search and Rescue Foundation.
For more about our ambassadors please visit our Ambassador Page.